Help! My website isn't working for me. What should I do?
Starting a business off the ground takes work! Making sure your business has a digital footprint our there is not just an option but is absolutely necessary.
So you have a website but still haven’t gotten sales, leads or visitors? What now?
Just like using the right ad copy and content in social media posts, or the right message and visuals in a TV, just like that you need to make sure your website also has the right keywords, visuals, and messaging.
In this article, we will share some valuable pointers on how to make your website work for your business.
Start with your website's structure and design
Make sure your website is easy to navigate, has a clear structure and layout, and is visually appealing.
Think about your customer journey. It should be smooth and easy for your visitors to navigate through your page. Put yourself in your visitor's shoes. We all have visited a website once in our life where you perhaps felt you have no idea what you are looking at and then just dropped off and searched for something else.
Also, avoid too much information on one page. Remember due to the digital overload in today's world, we scan through everything and we stop when we see something relevant or eye-catching. Use content and visuals that will capture someone's attention within 10 seconds.
Consider using professional design templates or hiring a web designer to help you create an eye-catching and user-friendly website.
Optimize for Search Engines (SEO)
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results. This is a very important and crucial step in making sure your website pops up when potential customer search for services or products, related to your services or product. Use keywords relevant to your business and industry in your website's content, meta descriptions, and image tags. This will help you attract more organic traffic from search engines like Google.
We suggest that if you are not familiar with SEO, get familiar with it. It is beneficial for business owners to understand the crucial elements of a good website, even if you are not building the website yourself. This is a very important requirement that gets overlooked.
You can have the best-looking website in the world, but if it is not optimized for search engines, that best-looking website will barely be noticed.
Provide valuable and engaging content
Your website should be a source of information for your target audience. Make sure to provide valuable and relevant content that engages and informs your visitors. Regularly updating your website with new content can also boost your SEO efforts.
Avoid too much business jargon in your content! Tell a story and write in a more confident tone. Speak in a more human voice.
Make your website mobile-friendly
With the increasing number of mobile users, it is important to make sure your website is optimized for mobile devices. Design your website with mobile users in mind first and then optimize for larger screens.
Did you know that Google and other search engines favor mobile-friendly websites in their mobile search results, which can help increase your website's visibility and drive more traffic to your site.
Make it easy for visitors to take action
Your website should be designed to encourage visitors to take a specific action, such as making a purchase, filling out a contact form, or subscribing to your newsletter.
Make sure the call-to-action (CTA) is clear, prominent, and easy to find.
Monitor website performance
Use tools like Google Analytics to monitor your website's performance, including traffic sources, conversion rates, and bounce rates. This information can help you identify areas for improvement and make data-driven decisions to improve your website's performance.
Having a website that is not working for your business can be frustrating, but with the right approach, you can turn things around. By focusing on the structure, design, content, and performance of your website, you can attract more visitors, generate more leads, and ultimately, grow your business.